Zugwerk AG
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COMMUNICATIONS

solutions

Through our own experiences in corporate organizations,
​we know just how valuable it is to have the support of a partner who can deliver tangible and pragmatic work, with real results. On top of that, our solutions are future-proofed for your organization through detailed measurement and digital delivery.


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strategy and process

Founded on your goals, we develop robust and actionable communications strategies to future-proof your organization.  To ensure successful implementation, we consider the bigger picture in equal measure to the details that make delivery possible. 
  • Communication strategies:
    ​Designed to support your business goals for both internal and external audiences, the strategies we develop are thorough with clear action plans for delivery. 
  • Digitalization of processes:
    ​We transform business models, content and communication methods that work offline and bring them to life in the digital world. In doing so, we streamline processes and create efficiency for everyone, leaving no one behind.

Content and channels

To land your key messages, we develop editorial strategies to gain and retain interest. We support your team in developing to-the-point and easy to understand content that works. As part of integrated communications, we implement and run channels that are pragmatic and actually reach your audiences.
  • Digital-first channels:
    ​We tell stories in captivating ways through multiple channels, with an emphasis on digital. We also develop new platforms that combine classic
    ​e-learning content with community building and interactive elements.
  • Internal communications:
    With creative campaigns and initiatives, we convey the necessary internal information, ensuring that the entire organization remains engaged and working towards the same goals.

Measurement

Aligned with your objectives and initiatives, we enable data-driven decision-making to guide strategic business resolutions. With the power of metrics and insights, we support the implementation of change initiatives, complete testing to prioritize the most effective methods, as well as ensure campaign interactions are tracked for defining future improvements.  
  • Analytics:
    Using analysis to understand user behaviour and frustrations, to gain insight on improvements of digital tools to ensure best-in-class user experiences and productivity.
  • Benchmarking:
    Building the picture of the data you have, the data you need to gather and how it can be used to streamline, rethink or build communications tools and activities to enable business success. With this, you are empowered to set your own benchmarks.

Our methodology
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​A project ends the way it began.
That's why our focus is first and foremost on establishing a solid foundation: analysis of the “going-in” position, checking data and insights for the resilience and deriving smart objectives from them. Why? Only what is measured can be managed.

Isolated solutions or individual measures are not our thing.
Central to our work is the strategic development of your company's image. To this end, we develop content and communication channels that work best for who you want to reach.

You want to be heard above the crowd.
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That's why core messages are given legs through transforming them into editorial concepts. We convey these in the form best suited to requirements. Communication is not "art for art’s sake” but serves toward the commercial success of the company. That’s where data comes in (again): to measure, assess, adapt, and measure again!
Impressum
AGB

Zugwerk AG
Industriestrasse 2a
8604 Volketswil

© 2021 Zugwerk AG
  • Home
  • Home
  • Comms Solutions
  • Comms Solutions
  • Data Solutions
  • Data Solutions
  • Über uns
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